What customer data can a brand collect from a till slip campaign?
A till slip campaign can show which products and pack sizes were bought, which stores took part, and when the purchases happened. When the shopper opts in, the brand also has a first-party contact for later messages. In the Wellington’s campaign, 32,221 consumers opted in. Smartslip.ai reports those patterns so the next brief can name the retailers, packs, and weeks that actually moved.
What is on the till slip
The receipt is a record of one basket. Once SmartCheck accepts it, SmartInsights can show what was on it. That is the store, the date, the products, the quantities, and the spend. Products that appear on the same slip can be viewed together, so you can see what else was in the basket with yours.
Only accepted slips go into those totals. A slip that is still waiting for a person to review it is not added. Rejected slips stay on the campaign record as rejected entries. They are not treated as purchases that counted.
What the entry adds on top of the slip
The slip does not contain the shopper’s phone number. The entry does, because they sent it from WhatsApp or typed it on the page. The campaign can keep that slip with the mobile number used to enter. If the person opts in, the brand has permission to message them later. The opt-in is a separate yes. Sending a slip is not, by itself, permission for a mailing list.
In the Wellington’s campaign, 32,221 of the 36,283 consumers opted in. That is about 9 in 10 participants, and it is a list of people who had bought the products.
Questions the totals can answer
- Which packs were actually on the accepted slips, not only which packs were on the brief.
- Which stores the slips came from. In the Wellington’s campaign, Checkers led with 12,204 valid entries.
- Which weeks the purchases happened. December produced 23,366 of Wellington’s entries.
- How many people sent another accepted slip later in the campaign.
- Which reward was sent for those entries, on the same campaign record.
What this data is, and what it is not
A retailer sales file usually shows the brand how much sold, by store and by week. It rarely shows the brand which shopper bought, or what else was on that person’s slip. A till slip campaign can close that gap for the people who entered and opted in.
It is still one campaign, not a full picture of a household. You see the baskets people chose to send, inside the dates and the rules you set. What is collected, who on the brand team can see a single person’s purchases, and how long the records are kept are written into that campaign’s terms and shown to the person who enters. Your team can ask for an export of the campaign figures. A feed into another reporting tool is agreed separately.
The reporting product is SmartInsights. The Wellington’s opt-in count is in the birthday campaign case study. Campaign privacy documents are requested from the trust centre.