Guides and campaign stories
Practical guides on till slip competitions, WhatsApp entries, and receipt validation, plus the campaign stories behind the numbers.
How Smartslip.ai meets the criteria for a digital till slip competition
What to check before you choose a till slip platform: it connects to your systems, protects the data, can scale, is easy to enter, reports live, and has people to help.
Boosting sales with till slip campaigns: success stories
How Coca-Cola, McDonald’s, Heineken, Lancewood and Lay’s each used a till slip campaign, from instant rewards and easy WhatsApp entry to bottle returns and repeat purchase.
The future of rewards is instant
Most shoppers prefer a reward they get straight away. How brands send one within minutes of a valid till slip, and why that changes what people buy next.
How till slip data gives a brand the edge
How brands use till slip data to see how often people buy, what they prefer, and when that changes, then send a more relevant offer.
How to detect and prevent fraudulent till slip entries
The main types of bad entries, and the checks that catch a fake slip, a duplicate, the wrong purchase, or an automated flood of entries.
How AI is changing what retailers know about shoppers
How AI reads till slips to see what people buy together, who to contact next, and which products are starting to sell. Three examples, with the sales results.
Transforming till slip competitions with AI
How a till slip campaign works with AI: the shopper buys, sends a photo on WhatsApp, and can get a reward once the purchase is confirmed.
How till slip data helped a major FMCG brand lift sales
A major FMCG brand used till slip data to make its offers more personal. Revenue rose 15%, participation rose 25%, and repeat purchases rose 20%.
Cross-promotions from the competitor on the till slip
When a competitor’s product is on the same till slip, how to follow up on WhatsApp with a bundle, a discount, or extra loyalty points.
Omnichannel marketing with digital till slip data
How till slip data connects an in-store purchase to email, social and the app, so the next message matches what the customer bought.
Combatting fraud in till slip competitions
Fake slips, the same slip sent twice, and edited totals cost brands real money. How a till slip check stops those entries from being paid.
Advanced consumer insights from till slip data
How brands use till slip data, WhatsApp entries and instant rewards to understand shoppers better and lift participation and repeat purchase.
The hidden danger of accepting an invalid entry
What it costs when a competition accepts a till slip that should not count: lost trust, unreliable results, weaker loyalty, and prizes given to the wrong people.
Nescafé and a second run of Get Rich Quick
Nescafé brought Get Rich Quick back in English and French. A till slip could win a daily R5,000 card and count toward a monthly R100,000 draw.
Creating loyalty through a transparent till slip competition
How a fair till slip competition builds loyalty: clear rules, an easy way to enter, a reply when the slip arrives, and a check that keeps the draw honest.
Turning till slips into treasure maps
What a till slip can show a brand: the store, the slip number, the spend, your own products, and which competitor products were in the same basket.
Building trust with a fair till slip campaign
How to keep shopper trust in a till slip campaign: publish the rules, confirm the entry, and stop duplicate or fake slips from getting a prize.
SPAR SaveMor across three countries
SaveMor ran one WhatsApp till slip competition in South Africa, Namibia and eSwatini. Shoppers spent R100, N$100 or E100 for a share of a R200,000 prize pool.
Top 5 reasons WhatsApp is the ideal platform for till slip competitions
Five reasons WhatsApp is a practical place to run a till slip competition: wide reach, a fast reply, an easy photo, a personal feel, and no app to download.
Unlocking till slip insights for FMCG brands
How FMCG brands use till slip data in a CRM to send an offer that matches what someone bought, instead of the same message to everyone.
Flash and instant airtime
Flash Group asked customers to send a till slip on WhatsApp and rewarded valid entries with airtime straight away.
Best practices for running an FMCG till slip campaign
A practical order for an FMCG till slip campaign: set the goal, choose the entry channel, keep it simple, promote it, measure it, and follow up.
OMO and the QinaNdoda campaign
OMO’s QinaNdoda campaign celebrated men who take a role at home. People entered on WhatsApp with a till slip and could win airtime straight away.
Why digital till slip competitions beat the paper entry
Paper entries mean a form, postage and a long wait. A digital till slip competition uses a photo, costs less to run, and gives you better data.
Knorr soup on WhatsApp
Knorr asked shoppers to buy four soup products and send the till slip on WhatsApp. The simple entry brought people in, and soup sales went up.
The role of retail partnerships in a till slip campaign
Why a till slip campaign needs the retailer in the plan, how to choose the right partner, and what Coca-Cola, Knorr and Cadbury did with theirs.
Pringles, Engen, Coca-Cola and a Jeep
Pringles and Coca-Cola asked shoppers to buy both products at an Engen Quickshop and send the till slip for a chance to win a Jeep Renegade.
Top 5 reasons brands should embrace till slip competitions
Five reasons brands run till slip competitions: a more personal offer, a faster response, useful purchase data, wider reach on WhatsApp, and a lower cost than traditional media.
The importance of prize strategy in till slip campaigns
How to set up prizes so a till slip campaign still attracts entries, without paying out when someone sends the same slip twice or a fake one.
KitKat, the NHL, and a fifth year
KitKat let shoppers upload a till slip to win one of more than 200 NHL prizes straight away, and to enter a draw for a trip to the Stanley Cup Finals.
Leveraging QR codes for customer engagement in till slip campaigns
How a QR code printed on a till slip can open a personal offer, a loyalty programme, or a brand page. Pick n Pay, Checkers and Woolworths already use this.
Lay’s and the UEFA Champions League campaign
Lay’s asked shoppers to buy a product and send the till slip on WhatsApp for a chance to win a trip to the UEFA Champions League final in Turkey.
Why WhatsApp is the superhero of till slip promotions
Why WhatsApp works better than a paper entry box: people already use it, they can send a photo, and they hear back straight away.
Coca-Cola at SPAR Express
Coca-Cola asked shoppers to buy two bottles at SPAR Express and send the till slip on WhatsApp for a chance to win one of five R25,000 travel vouchers.
Getting started with a WhatsApp till slip campaign
What to set up before a WhatsApp till slip campaign: the goal, the platform, the slip rules, the WhatsApp line, the mechanic, and how you will promote it.
Stoney at the McDonald’s drive-through
Stoney asked McDonald’s customers to buy the Blitzbokke Boerie Meal and send the till slip on WhatsApp for a chance to win one of 250 pairs of sneakers.
Six essentials for a successful till slip competition
Six things to settle before a till slip competition: the prize mix, a simple WhatsApp entry, fraud checks, winner updates, in-store promotion, and a live view of entries.
How till slip campaigns can help FMCG managers increase sales
How a till slip campaign helps an FMCG manager sell more, with personal offers, instant rewards, and a clearer view of what people actually bought.
Smartslip.ai is live
Smartslip.ai is live. It reads the useful detail on a till slip, checks the purchase, and can reward the customer on WhatsApp.
Wellington’s 40-year birthday campaign
Wellington’s asked shoppers to buy two products and send the till slip. 36,283 people entered, and about 9 in 10 slips were valid.
Till slip campaigns explained
A plain explanation of a till slip campaign: the shopper sends the receipt, the purchase is checked, and a valid slip can become a reward or a competition entry.