BOKOMO Oats
BOKOMO Oats: 83,772 valid entries from an everyday breakfast purchase
BOKOMO Oats wanted to give customers an extra reason to choose the brand and come back for more. The campaign started with an ordinary breakfast purchase and added something shoppers could look forward to: a chance to win.
Smartslip.ai connected the promotion to verified purchases through WhatsApp. Customers could use their shopping receipts to enter, while BOKOMO gained a direct way to engage with the people buying its products.
The brief
The aim was to encourage repeat purchases, reward customers and grow the brand’s opt-in database. Entry needed to be easy to explain and manageable at busy periods, with checks to establish that qualifying products had been purchased.
We focused on the moment after the shop. Customers already had their receipt; the campaign gave them a useful reason to keep it and send it in.
How customers took part
Shoppers bought any two BOKOMO Oats products and uploaded a photograph of their till slip through WhatsApp. Smartslip.ai validated the purchase and connected qualifying submissions with instant-win opportunities and a grand prize draw.
The promotion brought the purchase requirement and entry process into the same conversation. A receipt was the link between what happened at the checkout and what happened in the competition.
The results
The campaign recorded:
- 83,772 valid entries, reaching 186% of the entry target.
- 5,717 unique participants.
- An average of around 14 valid entries per participant.
- An 88.97% valid-entry rate.
- A 98% marketing opt-in rate, representing 5,615 new database entries.
- A peak of 5,029 submissions in one day.
Those figures describe both the reach of the promotion and the volume of continued participation. The opt-in database also gave BOKOMO permission to stay in touch after the competition, extending the opportunity beyond the prize draw itself.
For customers, the campaign fitted around something familiar. There was a clear purchase requirement, a straightforward way to submit proof and a reward opportunity waiting on the other side.
That is the experience we aim to create at Smartslip.ai: a promotion that is easy for people to join, with the purchase validation and campaign handling needed to support it.
Let’s talk about your next till-slip campaign: andrew@brazenlabs.co.za.