Coca-Cola and SPAR Express
Coca-Cola and SPAR Express: Connecting store purchases with competition entry
Coca-Cola’s till-slip promotion with SPAR Express shops used Smartslip.ai to connect customer purchases with a digital competition.
The promotion gave shoppers a reason to keep the receipt after choosing a participating product. It also created an opportunity for the brand to learn from the purchases submitted through the campaign.
The campaign approach
Smartslip.ai supported receipt-based participation, linking the promotion to proof of purchase and helping the brand collect customer and shopping insights.
The receipt sat at the centre of the experience. It connected the customer, the product and the retail transaction within the same submission.
Our role
We supplied the purchase-validation capability that supported the till-slip competition. This helped the campaign move from a retail purchase into a direct customer interaction.
The value of that connection is practical. A brand can build its promotion around something the shopper has already received at the checkout, while using the submitted purchase information to understand participation.
For the customer, the receipt becomes useful beyond the transaction itself. For the brand and retailer, it provides a basis for a promotion tied to purchases made in-store.
Build your next retail competition with Smartslip.ai. Contact andrew@brazenlabs.co.za.