Lancewood
Lancewood: Bringing verified purchases into the WhatsApp conversation
Lancewood wanted to connect with the people choosing its products in-store. A purchase-based WhatsApp competition gave customers a way to take part after their shop, using the receipt already in their hands.
Smartslip.ai supported the campaign by connecting qualifying purchases with competition participation and tracking the submitted entries.
The brief
The promotion invited customers to buy selected Lancewood products and submit proof of purchase. Its aim was to encourage participation around real purchases and give the brand a clearer view of the customers engaging with the campaign.
The receipt provided that connection. It moved the conversation from general interest in the brand to an interaction linked to something a customer had bought.
How it worked
Customers photographed their till slips and sent them through WhatsApp. Smartslip.ai supported purchase validation and the tracking and analysis of campaign entries.
The campaign recorded thousands of entries and repeat purchasing activity. It gave Lancewood a direct route for purchase-based participation through a messaging conversation.
What we delivered
The experience brought together till-slip submission, purchase validation and entry reporting.
For customers, joining the promotion was an extension of the shopping trip. They could use the receipt to take the next step, rather than complete a physical entry process at the store.
For Lancewood, the campaign connected the product on the shelf with a direct customer interaction. That connection gave the promotion a practical foundation: participation supported by purchase evidence.
Our focus was the part between receiving a receipt and recognising a qualifying entry. The customer-facing process stayed accessible, while the platform supported the campaign team’s view of submitted purchases and participation.
Lancewood’s campaign is an example of how a food brand can bring a retail purchase into an ongoing customer conversation, with WhatsApp providing the place to participate and Smartslip.ai supporting the validation behind it.
Bring your next retail promotion to WhatsApp. Contact andrew@brazenlabs.co.za.