Snap & Win · South AfricaTurning snack moments into measurable growth.
How Smartslip powered an effortless receipt-to-reward campaign that drove 87,000 entries in just six weeks.
Remove the friction between purchase and participation.
Lays wanted to drive trial of new flavors and increase brand engagement among younger consumers in South Africa. Traditional promotions required physical mail-in entries, creating friction and limiting participation.
From packet to prize in under 30 seconds.
Smartslip.ai powered a "Snap & Win" campaign where consumers scanned on-pack QR codes, uploaded till slips via WhatsApp, and instantly discovered if they'd won airtime, data, or cash prizes. The campaign ran across all major retailers with multi-channel promotion.
- 01
Scan the on-pack QR
The campaign opens in the shopper’s most familiar mobile channel.
- 02
Send the till slip
SmartCheck validates the qualifying purchase through WhatsApp.
- 03
Win instantly
Airtime, data, and cash rewards make participation immediately rewarding.
The WhatsApp integration was a game-changer. Our consumers could enter the competition in under 30 seconds, and the instant gratification of winning kept them coming back.