PepsiCo
PepsiCo South Africa: Supporting campaign integrity through purchase validation
A purchase-based promotion needs a dependable way to connect entries with the transactions behind them. Smartslip.ai supported PepsiCo South Africa with fraud-detection technology for its promotional activity.
Our role focused on the integrity of submitted purchase information, helping protect campaign budgets from fraudulent participation.
The validation role
Receipt-based campaigns bring customer participation and purchase evidence together. The submitted information needs to be assessed against the promotion’s requirements so the campaign team can manage eligible entries.
Smartslip.ai provided validation and fraud-detection capability within that process. The work supported a more trustworthy basis for campaign participation and reporting.
Supporting the promotion behind the scenes
For a customer, a competition begins with an offer and a set of instructions. Behind that experience, the brand needs confidence in the evidence used to support entries.
That is where our validation work fits: helping the promotion connect participation with purchase information and keeping campaign integrity part of the process.
For PepsiCo, the focus was protecting the value of its promotional activity. Smartslip.ai’s contribution was the technology supporting those purchase checks and fraud controls.
Discuss receipt validation for your next campaign: andrew@brazenlabs.co.za.