Pringles, Engen and Coca-Cola
Pringles, Engen and Coca-Cola: One receipt and a chance to win a Jeep
Pringles, Coca-Cola and Engen joined forces for a promotion built around a familiar convenience-store purchase: a snack and a drink.
Smartslip.ai supported the campaign’s receipt-based entry experience. Customers who bought participating products at an Engen Quickshop could submit proof of purchase through WhatsApp for the chance to win a Jeep Renegade.
The brief
The promotion ran in South Africa from 1 May to 30 June 2024. It brought the participating products and retailer into one offer, with the qualifying purchase forming the basis of entry.
The campaign needed to connect the Pringles product, Coca-Cola product, purchase date and Quickshop outlet within the submitted receipt.
How shoppers took part
Customers began by sending “WIN” to the campaign’s WhatsApp line and following the registration prompts. They then uploaded a clear photograph of their till slip showing the qualifying purchase.
The receipt needed to identify the products, purchase date and Engen Quickshop location. The competition rules also addressed manipulated or shared receipts.
This kept the qualification grounded in the shopping trip. A single receipt could contain the evidence needed for the joint promotion, rather than requiring separate proof from each brand.
What the experience brought together
The WhatsApp journey connected customer registration, till-slip submission and competition participation around the Jeep prize draw.
For shoppers, the offer was concrete: buy the qualifying snack and drink at the participating outlet, keep the receipt and submit it. For the brands, that purchase brought their products together in the same basket.
Our work supported the link between the transaction and the entry. The receipt was central because it carried the details that connected the participating brands with the retailer and promotional period.
The result was a digital participation route for a multi-brand retail promotion, with a clear purchase requirement and one place for customers to submit their proof.
Planning a promotion with retail partners? Contact Smartslip.ai at andrew@brazenlabs.co.za.