SaveMor
SaveMor: Connecting a till-slip competition across three countries
SaveMor’s campaign brought shoppers in South Africa, Namibia and eSwatini into a promotion built around their store purchases.
Smartslip.ai supported the receipt-based competition, giving customers a route to submit qualifying purchases and helping the campaign build a view of participation across the three markets.
The brief
Customers qualified by spending above the campaign’s required amount. The promotion needed to connect that spending condition with submitted receipts while allowing participation across different regions.
The receipt was central to the experience because it linked the competition entry with the customer’s shopping basket.
How it ran
Shoppers submitted their till slips after making qualifying purchases. The campaign collected thousands of entries across the participating markets.
Alongside competition participation, the receipt information provided insight into regional product preferences. SaveMor could use that view to understand differences in the purchases submitted through the promotion.
The campaign outcome
The campaign recorded a reported 25% increase in foot traffic and generated purchase information across South Africa, Namibia and eSwatini.
Those outcomes connected two aims of the promotion: giving shoppers a reason to participate and helping the retailer understand the activity around that participation.
For a multi-country retailer, the customer experience needs to feel local even when the campaign is coordinated more widely. A spending requirement can be communicated at the point of sale, while the receipt provides the purchase evidence used for entry.
Our work supported that relationship between the transaction and the promotion. The campaign could bring participation from several regions into a shared receipt-based approach.
SaveMor’s promotion illustrates how the same shopping receipt can serve more than one practical purpose: proof of eligibility for the customer’s entry and a record of the purchase behind it.
Talk to Smartslip.ai about a campaign for your retail network: andrew@brazenlabs.co.za.