Stoney and McDonald's
Stoney and McDonald’s: A meal purchase and the chance to win Bathu sneakers
Stoney and McDonald’s gave customers a reason to keep their receipts with a promotion offering 250 pairs of Stoney Bathu sneakers.
Smartslip.ai powered the purchase-validation experience, connecting a qualifying meal with a WhatsApp competition entry. The process was short enough to explain alongside a food order: buy the meal, photograph the till slip and send it in.
The brief
The Stoney McDonald’s Drive-Through campaign ran from 24 September to 1 October 2022. Customers qualified by purchasing the Blitzbokke Boerie Meal through the McDonald’s app.
The campaign needed to make that purchase easy to verify and give customers a convenient route into the draw during a limited promotional window.
How it ran
Customers discovered the promotion through the McDonald’s app and in-store materials. After purchasing the qualifying meal, they photographed their till slip and submitted it to the campaign’s WhatsApp line.
Smartslip.ai checked the receipt, with each valid submission earning an entry into the sneaker draw.
The receipt connected two parts of the campaign: a purchase made through the McDonald’s app and participation completed through WhatsApp. Customers could keep moving through the process using the phone already in their hands.
What we delivered
Alongside receipt verification, the campaign supported customer data collection and reporting on entries, unique participants, entries per person and activity over time.
That gave the team a way to follow participation across the promotional period and understand the relationship between submitted receipts and individual consumers.
The experience stayed focused on the offer. A specific meal unlocked a specific opportunity, with a tangible prize at the centre of the campaign.
For Smartslip.ai, the job was to make the purchase requirement work in practice: receive the receipt, check it and connect qualifying submissions with the competition. Customers could complete that step through a familiar message rather than a physical entry process.
Create a receipt-based promotion for your next partnership. Contact andrew@brazenlabs.co.za.