How do shoppers enter on WhatsApp or with a QR code?

WhatsApp, step by step

The shopper messages the campaign number printed on the pack, the shelf, or the advert. A short menu asks for the till slip. They take a photo and send it in the chat. Smartslip.ai checks that photo against the campaign rules and replies in the same conversation.

WhatsApp fits a shopper who already lives in chat. They do not create an account and they do not install an app. In the Wellington’s birthday campaign, shoppers used the menu often: each person opened it 16 times on average, and the line exchanged more than 128,000 messages.

A QR code, step by step

The code is printed where the shopper is already looking: on the pack, on a shelf card, in a magazine, or on a poster. They point the phone camera at it. The code opens WhatsApp, or a branded page, and asks for the same photo of the till slip. The check behind it is the same check as the WhatsApp number.

A QR code is the short step when there is no number to type. Wellington’s offered both, so a shopper could scan or message, and either path landed on the same rules.

Other ways in, same rules

A branded web page can collect the photo too. Wina Wena is another entry journey on the same campaign. SMS or USSD can start the registration, then a linked step collects the till slip. Whichever door the shopper uses, the products, dates, stores, and entry limits stay the same.

What makes the photo usable

• The whole slip is in the frame, including the store name, the date, and the product lines.
• The print is readable. A dark, crumpled, or cropped photo is held for another look.
• The number or QR code on the material is the one for this campaign. A code from an older promotion opens the wrong journey.

The channel options are listed on entry channels.