Turning till slips into treasure maps

In the grand adventure of marketing, who knew the humble till slip could be the treasure map? With Smartslip.ai, every receipt is a chest of data you can actually use. Dust it off. The gems are printed on it.

Store location: X marks the spot

Where are the products landing? The check can place each purchase in a store. That is the X on the map. You can see the hotspots and aim the next burst of marketing there. Imagine finding that avocado toast is the snack Constantia cannot stop buying. That is worth toasting.

Store name: who’s your captain?

The store name is the captain of that ship. Pick n Pay or another banner, you can see where the product is actually being sold and steer the next promotion toward the fleet that is already carrying it. Ahoy.

The slip number: every chest has a lock

Each till slip has its own number, like a lock on a chest. Matching that number keeps a second photo of the same slip from being treated as a new find. The treasure stays out of the hands of receipt pirates.

Total spend: counting the gold coins

The total on the slip is the pile of coins. You can see who is splurging on the premium line and who is staying with the basics, and you can plan an upsell against that habit rather than against a guess.

Competitor products: rival ships

A good hunt includes a look at the other ships. The same receipt can show a competitor’s product sitting next to yours. Toothpaste, or theirs? You will know where you stand in that basket.

Your products: the crown jewels

The real treasure is your own line, highlighted on the slip. What is selling, what is sitting, and what the next promotion or the next stock order should do about it. Those reads live in SmartInsights.

The treasure trove

• 95%Less fraud. Unique slip numbers and a live check have cut fraudulent entries by up to 95%.
• 30%More engagement. Brands using the purchase data have reported a 30% increase in consumer engagement.
• 20%A sales edge. Tracking rival products and adjusting the plan has been tied to a 20% boost in sales.

Grab the spyglass. The receipts were the map. Arr, it is time to set sail.

To plan one, email andrew@brazenlabs.co.za. The short version of how these campaigns work is in till slip campaigns explained.