Getting started with a WhatsApp till slip campaign

A WhatsApp till slip campaign is a direct way to talk to customers, collect purchase data, and give sales a push. Smartslip.ai makes the running of it simpler. The work on the brand’s side is still real. This is what to line up before you open the line.

1. Define the objective

Decide what the campaign is for before you design it. More sales of one product, wider awareness, or a second purchase. The goal shapes the rules.

• Name the audience.
• Name the products or services you want bought.
• Name the outcome you will judge it by, whether that is sales, entries, or repeat participation.

2. Choose the platform

Smartslip.ai runs the competition on WhatsApp. The pieces that matter are a WhatsApp entry people already understand, a check of the slip as it arrives, and campaign options you can set to the brand. The paths are on entry channels.

3. Prepare the till slip data

You need to know which fields the campaign will use: products, store, and spend. Agree how that data will be used, and have someone who understands the tills in the room so the rules match what the slip actually prints.

4. Set up WhatsApp

• Use a WhatsApp Business profile for the campaign, with the right name and details.
• Connect that line to the campaign workflow with Brazen Labs.
• Brief the team who will answer questions in the chat.

5. Design the campaign

• The qualifying rule: a product, a spend, a store, a date.
• The reward: a discount, a product, an experience, or a draw.
• Instructions a shopper can follow without a second read.

6. Launch and promote it

Social, email and in-store signs carry the news. Ask people to share that they entered. Watch the first days closely and fix what is confusing while it is still small. Many campaigns are ready in a couple of days. A custom integration often takes one to two weeks.

To plan one, email andrew@brazenlabs.co.za. The short version of how these campaigns work is in till slip campaigns explained.