Advanced consumer insights from till slip data

In FMCG, the brands that understand the basket pull ahead. Smartslip.ai reads the products, the competitor lines, the store and the rest of the transaction, and turns that into a marketing plan rather than a pile of entries.

What the slip can show

Every accepted slip is a story: what was bought together, which products sit next to each other, and how that changes from one area to another. Targeted promotions built on that detail have been shown to lift the customer return rate by 20% within three months. The view is in SmartInsights.

WhatsApp as the door

In South Africa, WhatsApp is the channel people already have. Brands that take the photo there have seen participation rise by as much as 30% against older methods. A photo is easy, so the same person is more likely to enter the next one.

Instant rewards

A reward in the moment makes the campaign more attractive. Campaigns that offer one have seen participation about 40% higher than campaigns that do not. People who receive that reward are more likely to buy again, with some brands reporting up to a 25% lift in repeat purchase afterwards. Those rewards go out through SmartRewards.

The rival on the same slip

When a competitor’s product is on the receipt, you can aim the next offer at that shopper: a reason to pick you next time, while the basket is still fresh. That is how the data stops being a report and starts being a response.

To plan one, email andrew@brazenlabs.co.za. The short version of how these campaigns work is in till slip campaigns explained.