Six essentials for a successful till slip competition

Hosting a till slip competition can engage customers and boost sales. Success still depends on the planning. These are the six essentials.

1. A clear and enticing prize structure

A mix of instant prizes and a grand prize draw keeps interest up. Instant prizes, such as airtime, are the immediate thank-you. The grand prize is the thing people talk about. Done this way, every valid entry wins something: an instant prize, or a chance at the big one.

2. A user-friendly entry process

• Buy one or more of the products you named.
• Take a clear photo of the till slip.
• Send it on WhatsApp.

Skip the extra steps. A short process is how more people actually enter.

3. Robust anti-fraud measures

The competition has to stay fair. Check that the till slip is real, and catch a duplicate or an altered photo. Shoppers trust a draw they believe is clean. More on that check is in how duplicate and fraudulent till slips are stopped.

4. Regular and transparent updates

Tell people how it is going. Announce winners often, and show that the process is open. The website, social posts and email are the places to do it. Silence makes a competition feel decided in a back room.

5. Engaging and accessible promotion

Put the competition where people already look: social, in-store posters, email and the website. Keep it reachable for customers who are not living on the newest phone. A well-promoted competition is the one that gets the entries.

6. A real-time view of the entries

You need to see entries as they arrive, so you can spot a problem, manage the prizes, and update people on time. The same view shows what shoppers did, which is how the next competition gets better. That reporting sits in SmartInsights.

A successful till slip competition is careful planning, a prize people want, and an entry that does not get in the way. Keep it simple, keep it visible, and keep a live eye on the slips.

To plan one, email andrew@brazenlabs.co.za. The short version of how these campaigns work is in till slip campaigns explained.