Guide

How Smartslip.ai meets the criteria for a digital till slip competition

By Andrew Walmsley · 9 March 2026 · Updated 3 November 2026 · Smartslip.ai, built by Brazen Labs

Four clay pieces in mint, gold and cream forming a square.

Picking the platform is the decision that decides the campaign. Smartslip.ai is built to cover the checks a brand should make before it commits: it plugs into what you already run, it looks after the data, it scales, and the shopper’s side stays simple.

1. It fits the systems you have

Whether the till is a long-standing POS or the customer record lives in a newer CRM, the slip data has to move from the sale to the campaign without a second typing job. An API connects Smartslip.ai to those systems. Shoppers can be reached on WhatsApp, and by email or SMS, so the invitation sits in a channel they already open.

2. The data stays protected

Entries are encrypted in transit. The platform is built to meet data-protection standards, including GDPR, so a campaign can be run without treating customer information casually. The campaign privacy notice itself stays with the brand. Questions brands ask first are on the Q&A and in the trust centre.

3. It scales

A local burst and a national competition are the same machinery at different sizes. Entry rules, rewards and the messages around them can be shaped to the brand. Many campaigns are ready in a couple of days. A custom integration often takes one to two weeks.

4. People can finish the entry

The team gets a dashboard they can actually run. The shopper gets a photo on WhatsApp or another digital door, not a form that asks them to start again. That is the difference between a competition people mean to enter and one they complete.

5. You can see it while it is running

Reporting is live, so a quiet store or a busy day shows up before the campaign ends. The same view shows how people bought and whether the mechanic is doing the job you briefed. That view is SmartInsights.

6. Someone is there to help

Brazen Labs onboards the team, stays on the campaign, and has the material to get a new marketer productive. You are not left with a login and a hope.

7. It has already been run

The platform is the one behind campaigns for brands across FMCG, QSR and retail. The stories on this blog, from a drive-through to a multi-country SPAR prize, are the proof that the same criteria hold in more than one industry.

Integration, security, scale, a simple entry, live numbers and a team. That is the list. Smartslip.ai is built against it.

To plan one, email andrew@brazenlabs.co.za. The practical checklist is six things to settle before a till slip competition.